"THEY" say we're facing difficult economic times. GM stock is at an all time low Why? Perhaps poor management and leadership? The tragedy is that companies who are poorly managed are taking those who are not, along with them.
"THEY" say these "difficult economic times" are changing the face of how we 'do' business...B/S. Not so! If you are on top of your market, paying attention to to your competition, your customers, and are making the minor marketing adjustments needed to stay on top, you'll gain market-share, you'll move closer to the top of your industry.
YOUR CUSTOMERS WANT TO BUY...LET THEM.
Your clients...the very clients who wanted to purchase your products or services yesterday, want to purchase your products and services today. The prospects that wanted to schedule a meeting with you yesterday, want to schedule a meeting with you today.
30 years ago, I came up with a theory I called - "The Caveman Theory". It's relatively simple. During "tight economic times" businesses in every vertical will cut their marketing, advertising and sales budgets. They go back into their caves to wait "it" out. They have made a conscious decision to STOP GOING AFTER BUSINESS. ?????
As they sit back there, and look out the front of the cave, they can see their market-share going to the businesses that have elected to work at the other end of the theory,the one that I call... "The Marathon Theory".
The Marathon Theory is also simple...but to some, (We never did it that way before), it seems too difficult to grasp.
Do Not Back Down!
Do not drop your marketing budget. Go after the clients that are out there looking for whatever it is you sell. If your competitors are backing down, you get to move up.
NOTE: Please do not confuse "marketing" with "sales", or "marketing" with "advertising".
Marketing, from our perspective,is everything you do. That's it! From the "OPEN" sign, your logo, shirt, handshakes, to internal training, competitive intelligence, and strategy meetings...everything is marketing, except for sales. That is another process. Sales is what happens when your marketing works. Marketing is not an expense. Marketing is an investment. One of the most important investments you can make. Investment-spending in your long-term ROI is essential to the long-term success of your company.
CUTTING TO THE CHASE
Let's talk this through. If you haven't reviewed your marketing strategies in the last 6 months, we need to talk. If you haven't adjusted your marketing to capture the new markets, and increase the revenue from existing accounts, we need to talk.
I believe we can positively impact your long-term ROI, with just a few simple adjustments to your marketing strategies. A few creative changes; some competitive intelligence; a few strategy movements..that's it.
Our philosophy is simple too: WE LISTEN.
I am Randall Montalbano, Senior Advisor with White Mountain Marketing Associates. We know that our success is based 100% on the success of our clients. I have learned a lot during my 36 years of assisting companies to make a few simple adjustments. I'd like to apply that knowledge to your companyWhite Mountain Marketing Associates
908 Town and Country Blvd - Suite 545
Houston, Texas 77024